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For those who are fans of the Harry Potter™ universe and dream of going to study at Hogwarts, Primar Ibérica has expanded its catalog with innovative products that provide the greatest variety of sweets and chocolates, to teleport us to the world of the favorite wizard of all time.
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With the incorporation of The Belgian chocolate brand, one of the first steps made to make it known in the Spanish market was to create an Instagram account. This allows us to have a direct communication channel with the consumer and chocolate lovers and helps us show our assortment and the products’ virtues.
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La Mère Poulard biscuits were created in 1888 by Annette Poulard at the iconic Mont Saint Michel in France. The biscuit’s recipe remains intact, unchanged over the years. We invite you to know and taste our biscuits range: sablés, pallets, and large galettes, all with an exquisite butter flavor.
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Taking advantage of the return to school, which starts on September 5th, Pik-Nik brand will be advertised on Flaixbac radio throughout Catalonia and on Cadena DIAL radio in Barcelona metropolitan area. The campaign will air from the last week of August until the end of October and will communicate the virtues of the product.
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