The most complete Harry Potter exhibition in Barcelona

The most complete Harry Potter exhibition in Barcelona

The Harry Potter saga continues to attract masses of people, but this time not in the cinema. It is the largest and most complete exhibition ever made on the saga, an interactive and immersive exhibition called 'Harry Potter: The exhibition'. Given the success it had in cities like New York and Paris, with more than one and a half million attendees, this same exhibition was inaugurated in Barcelona a few months ago. read more
There's always a reason for a Mogyi

There's always a reason for a Mogyi

Mogyi is the ideal snack for any occasion, family gatherings, friends or unexpected guests, and not only because it is the perfect appetizer or treat, but because they are nuts rich in iron, potassium, magnesium and calcium. read more
Primar Ibérica closes 2023 with the incorporation of My Instant Pasta

Primar Ibérica closes 2023 with the incorporation of My Instant Pasta

Primar Ibérica has incorporated into its portfolio the Italian brand of pasta My Instant Pasta and risottos My Instant Risotto, prepared with 100% Italian ingredients. read more
Our Belgian cookie Try Delice changes its look and is modernized

Our Belgian cookie Try Delice changes its look and is modernized

A new, more current & more evocative design that will make customers of Bars and Cafeterias discover the best way to taste coffee. read more
Christmas is coming

Christmas is coming

Christmas is the best time to eat special products and share them with the ones we love the most. read more
Jelly Belly at Dreamhack in Valencia

Jelly Belly at Dreamhack in Valencia

A weekend full of digital experiences, lots of games and fun. And of course, adventures of flavors with the classic Jelly Belly® jelly beans, the always surprising and sometimes horrible Beanboozled and the fantastic Harry Potter Bertie Bott's, with its range of candies and chocolates that put magic at Dreamhack Valencia from 7 to 9 of July. read more
 Riddle Peanut Snacks

Riddle Peanut Snacks

Riddle snacks are new, but they have the appeal of the classics by combining chocolate with peanut butter. Think about three layers of crispy wafer with velvety peanut butter cream coated in milk chocolate. The perfect snack for traveling or eating anytime, anywhere. read more
Sustainability ahead

Sustainability ahead

Focusing on sustainability, Primar Ibérica has reduced plastic in several of the packaging of the products it distributes. Different teams in the company work actively to achieve a lower impact of our brands on the environment. This is why the thickness of the plastic film that closes the trays of the Groet and Ameland cheese slices has been reduced. The amount of plastic used in format trays for the hospitality industry has been reduced by 15%. read more
Olly's, the new snack brand that joins Primar Ibérica

Olly's, the new snack brand that joins Primar Ibérica

Olly's are the thinnest, healthiest, and crunchiest flat pretzels on the market. Baked, light and vegan, they are the healthy alternative to fried snacks. Combines the two main drivers of the snack world: health and flavor.  read more
Breda, the iconic canned butter

Breda, the iconic canned butter

Breda is part of history, since it has not only been on the table of Spanish families for decades, but has also led the category of canned butter for long periods. read more
Harry Potter magic

Harry Potter magic

For those who are fans of the Harry Potter™ universe and dream of going to study at Hogwarts, Primar Ibérica has expanded its catalog with innovative products that provide the greatest variety of sweets and chocolates, to teleport us to the world of the favorite wizard of all time. read more
The Belgian chocolates

The Belgian chocolates

With the incorporation of The Belgian chocolate brand, one of the first steps made to make it known in the Spanish market was to create an Instagram account. This allows us to have a direct communication channel with the consumer and chocolate lovers and helps us show our assortment and the products’ virtues. read more
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