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Riddle snacks are new, but they have the appeal of the classics by combining chocolate with peanut butter. Think about three layers of crispy wafer with velvety peanut butter cream coated in milk chocolate. The perfect snack for traveling or eating anytime, anywhere.
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Focusing on sustainability, Primar Ibérica has reduced plastic in several of the packaging of the products it distributes. Different teams in the company work actively to achieve a lower impact of our brands on the environment. This is why the thickness of the plastic film that closes the trays of the Groet and Ameland cheese slices has been reduced. The amount of plastic used in format trays for the hospitality industry has been reduced by 15%.
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Olly's are the thinnest, healthiest, and crunchiest flat pretzels on the market. Baked, light and vegan, they are the healthy alternative to fried snacks. Combines the two main drivers of the snack world: health and flavor.
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Breda is part of history, since it has not only been on the table of Spanish families for decades, but has also led the category of canned butter for long periods.
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For those who are fans of the Harry Potter™ universe and dream of going to study at Hogwarts, Primar Ibérica has expanded its catalog with innovative products that provide the greatest variety of sweets and chocolates, to teleport us to the world of the favorite wizard of all time.
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According to a Kantar study on the cheddar category, Cathedral City is preferred by the Spanish. It is an iconic product that is reaching more and more homes and versatile, since it can be eaten grated, melted, gratin or in cubes, in any of its 4 curations.
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With the incorporation of The Belgian chocolate brand, one of the first steps made to make it known in the Spanish market was to create an Instagram account. This allows us to have a direct communication channel with the consumer and chocolate lovers and helps us show our assortment and the products’ virtues.
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La Mère Poulard biscuits were created in 1888 by Annette Poulard at the iconic Mont Saint Michel in France. The biscuit’s recipe remains intact, unchanged over the years. We invite you to know and taste our biscuits range: sablés, pallets, and large galettes, all with an exquisite butter flavor.
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Taking advantage of the return to school, which starts on September 5th, Pik-Nik brand will be advertised on Flaixbac radio throughout Catalonia and on Cadena DIAL radio in Barcelona metropolitan area. The campaign will air from the last week of August until the end of October and will communicate the virtues of the product.
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