We are delighted to announce that our Eatlean 20g stick packs have been selected as one of the most innovative products of 2024 in Carrefour's Innovation 2024 Awards in the yoghurts, desserts and dairy category.
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At Primar Ibérica we are committed to offering products that meet the needs of our customers. These new additions reflect our mission to lead the Spanish market with innovative and attractive proposals.
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This exciting partnership between Maaza and Primar shares a commitment to diversity and innovation, marks an important milestone for both companies and represents a significant step on their path to offering Spanish consumers products of the highest quality and flavor.
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The Harry Potter saga continues to attract masses of people, but this time not in the cinema. It is the largest and most complete exhibition ever made on the saga, an interactive and immersive exhibition called 'Harry Potter: The exhibition'. Given the success it had in cities like New York and Paris, with more than one and a half million attendees, this same exhibition was inaugurated in Barcelona a few months ago.
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A new, more current & more evocative design that will make customers of Bars and Cafeterias discover the best way to taste coffee.
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Christmas is the best time to eat special products and share them with the ones we love the most.
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A weekend full of digital experiences, lots of games and fun. And of course, adventures of flavors with the classic Jelly Belly® jelly beans, the always surprising and sometimes horrible Beanboozled and the fantastic Harry Potter Bertie Bott's, with its range of candies and chocolates that put magic at Dreamhack Valencia from 7 to 9 of July.
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Riddle snacks are new, but they have the appeal of the classics by combining chocolate with peanut butter. Think about three layers of crispy wafer with velvety peanut butter cream coated in milk chocolate. The perfect snack for traveling or eating anytime, anywhere.
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Focusing on sustainability, Primar Ibérica has reduced plastic in several of the packaging of the products it distributes. Different teams in the company work actively to achieve a lower impact of our brands on the environment. This is why the thickness of the plastic film that closes the trays of the Groet and Ameland cheese slices has been reduced. The amount of plastic used in format trays for the hospitality industry has been reduced by 15%.
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Olly's are the thinnest, healthiest, and crunchiest flat pretzels on the market. Baked, light and vegan, they are the healthy alternative to fried snacks. Combines the two main drivers of the snack world: health and flavor.
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Breda is part of history, since it has not only been on the table of Spanish families for decades, but has also led the category of canned butter for long periods.
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For those who are fans of the Harry Potter™ universe and dream of going to study at Hogwarts, Primar Ibérica has expanded its catalog with innovative products that provide the greatest variety of sweets and chocolates, to teleport us to the world of the favorite wizard of all time.
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