Breda, the iconic canned butter
BREDA was created in the 1960s by one of the most important international dairy cooperatives. It began its journey with 500g cans, and thanks to its quality and format, which was different from the others, it quickly conquered the Spanish consumers. They bought it in Andorra to bring it to Spain, becoming an indispensable icon in Spanish homes.
It was officially introduced to the Spanish market by PRIMAR IBERICA S.A. in the 80s, managing to position it as the leading butter, until in 2010 the cooperative changed its commercial strategy, replacing the BREDA brand with its own, which did not obtain the same recognition from consumers and almost disappeared from the market.