More than 3 decades positioning

Integrated services for the food brands in Spain

We are an importer, supplier, and distributor of leading brands exclusively for the Spanish market.

We offer distribution management of more than 30 nationally and internationally recognized food brands throughout Spain.

Contact us to find out more about our services:

Portfolio of international and national brands for the Spanish food retail market

We have accumulated more than 35 years of experience, allowing us to have a wide knowledge of the Spanish market in wholesale and distributor sales. 

Today Primar Ibérica has a portfolio of more than 30 top brands recognized nationally and internationally. Brands that provide differentiation and follow consumer trends.

  • The products and beverages cover the needs of the Spanish consumer and are governed by our philosophy of DOES GOOD, TASTE GOOD.
  • Our brands benefit from advertising investments and have a marketing activity in the media as well as in the points of sale.

Wide experience in helping brands enter Spanish territory

Team of more than 20 professionals specialised in distribution in charge of the integral management of international and national brands:

  • Marketing for wholesalers: We have a staff specialised in point of sale management, product development and communication. We have the knowledge and experience to position the brand in the Spanish market, managing price, product, promotion and location.
  • Sales team for distribution: At Primar Ibérica we have a team with extensive experience in the Food sector with KAMs dedicated to retail and others to Wholesale, accessing all sectors where a food product can be sold throughout Spain.

Logistics and distribution of refrigerated, frozen, ambient and organic food (CCPAE certified).

We offer the retail, HORECA, Vending and Impulso channels a 24-hour service capacity for imported products, maintaining a permanent stock of very high value.

  • We manage the integral management of storage and shipment of orders from our warehouse to the whole of Spain, whether on the mainland, the Balearic Islands or the Canary Islands. From our logistics centre we manage and control the traceability of orders and their quality control.
  • We provide a fast service for refrigerated products, frozen food or food items at room temperature. We have adapted and specialised spaces for the preservation of each type of food and to control its preservation to the maximum.

Our advantages for Retail, HORECA, Vending and Impulso channels

We offer our partners a selection of wholesale food and beverages from high quality and relevant brands in the Spanish market. 

For this reason we have an exhaustive control of the orders to maintain the high quality standards.

In this way, purchasing managers who buy wholesale products know that they have top quality foodstuffs. 

We provide personalised attention to buyers and their purchases.

We have exclusive brands that are available 24 hours a day thanks to our logistics and warehouse management system.

Our team is specialised and has created a network of high quality contacts to introduce products nationally.

That is why the export management of global brands has with us a partner for the introduction of brands in Spanish shelves.

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