Beverage and food wholesale distributor with more than 40 years of experience

We are an importer, supplier, and distributor of leading brands exclusively for the Spanish market for HORECA, Retail, Vending, and Impulsive channels.

Our catalog of local and international brands has advertising investment, provides differentiation and follows consumer trends.

Integrated management

for the food sector

Comprehensive coordination of refrigerated, frozen, ambient, and organic products (CCPAE certified).

We manage the import, storage, and shipping from our warehousing centers for the Spanish territory.

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OUR DISTRIBUTION CUSTOMERS

Our customers endorse us as a reference in the food and beverage distribution market in Spain.

We offer the best products for retail shelves and we open the market for manufacturers who want to introduce their brand in Spanish territory.

OUR NOVELTIES IN LEADING INTERNATIONAL BRANDS

Primar Ibérica offers a 24h service capacity for imported products, keeping a permanent stock.

This way we offer a fast service for our partners.

Wholesalers for retail, HORECA, Vending and Impulsive channels in Spain

With Primar, our partners have a selection of wholesale food and beverages from high-quality and relevant brands in the Spanish market.

Our products have media marketing investments and are also at the point of sale through our own POS. With Primar:

  • The purchase managers of the food sector have an exclusive portfolio of brands. High-quality and well-known products in Spain that are accessible and available within 24 hours thanks to our logistics.
  • The export management of global brands has with us a network of contacts and experience to introduce their products in Spanish territory.

We have experience introducing strong and premium brands. We distribute and position everything from biscuits, butter, and spreads to snacks.

We offer to market both cheese, sweets, and candy manufacturers as well as beverages. 

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Primar taks care of you

Consumers are clear: less sugar, without sacrificing flavor.

Consumers are clear: less sugar, without sacrificing flavor.

One of the most anticipated new releases: Maaza Pineapple with no added sugar in a 1L format. An innovation that preserves all the flavor and intensity of tropical pineapple, offering an alternative for those seeking no-added-sugar options without compromising on a refreshing, flavor-packed experience. read more
New format for Breda butter: 250g block

New format for Breda butter: 250g block

Primar Ibérica is expanding its BREDA butter range with a new 250g format. It retains the same authentic flavor and quality, now in a more practical and versatile presentation. read more
Introducing the new Yoo-hoo waffles

Introducing the new Yoo-hoo waffles

Yoo-hoo waffles are made with a deliciously soft and fluffy batter and a rich filling. We offer a wide variety of flavors that combine fruit, cream, and chocolate, designed to satisfy all tastes and preferences. read more
One of the most anticipated products is back: Eatlean Smoked

One of the most anticipated products is back: Eatlean Smoked

Eatlean Smoked Protein is made using a 15-hour natural smoking process, which intensifies its flavor and provides the antioxidant properties of natural smoke. It is also an excellent source of calcium, vitamins, and minerals. read more
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