Beverage and food wholesale distributor with more than 35 years of experience

We are an importer, supplier, and distributor of leading brands exclusively for the Spanish market for HORECA, Retail, Vending, and Impulsive channels.

Our catalog of local and international brands has advertising investment, provides differentiation and follows consumer trends.

Integrated management

for the food sector

Comprehensive coordination of refrigerated, frozen, ambient, and organic products (CCPAE certified).

We manage the import, storage, and shipping from our warehousing centers for the Spanish territory.


Our customers endorse us as a reference in the food and beverage distribution market in Spain.

We offer the best products for retail shelves and we open the market for manufacturers who want to introduce their brand in Spanish territory.


Primar Ibérica offers a 24h service capacity for imported products, keeping a permanent stock.

This way we offer a fast service for our partners.

Wholesalers for retail, HORECA, Vending and Impulsive channels in Spain

With Primar, our partners have a selection of wholesale food and beverages from high-quality and relevant brands in the Spanish market.

Our products have media marketing investments and are also at the point of sale through our own POS. With Primar:

  • The purchase managers of the food sector have an exclusive portfolio of brands. High-quality and well-known products in Spain that are accessible and available within 24 hours thanks to our logistics.
  • The export management of global brands has with us a network of contacts and experience to introduce their products in Spanish territory.

We have experience introducing strong and premium brands. We distribute and position everything from biscuits, butter, and spreads to snacks.

We offer to market both cheese, sweets, and candy manufacturers as well as beverages. 


Primar taks care of you

Our Belgian cookie Try Delice changes its look and is modernized

Our Belgian cookie Try Delice changes its look and is modernized

A new, more current & more evocative design that will make customers of Bars and Cafeterias discover the best way to taste coffee. read more
Christmas is coming

Christmas is coming

Christmas is the best time to eat special products and share them with the ones we love the most. read more
Jelly Belly at Dreamhack in Valencia

Jelly Belly at Dreamhack in Valencia

A weekend full of digital experiences, lots of games and fun. And of course, adventures of flavors with the classic Jelly Belly® jelly beans, the always surprising and sometimes horrible Beanboozled and the fantastic Harry Potter Bertie Bott's, with its range of candies and chocolates that put magic at Dreamhack Valencia from 7 to 9 of July. read more
 Riddle Peanut Snacks

Riddle Peanut Snacks

Riddle snacks are new, but they have the appeal of the classics by combining chocolate with peanut butter. Think about three layers of crispy wafer with velvety peanut butter cream coated in milk chocolate. The perfect snack for traveling or eating anytime, anywhere. read more
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