Beverage and food wholesale distributor with more than 35 years of experience

We are an importer, supplier, and distributor of leading brands exclusively for the Spanish market for HORECA, Retail, Vending, and Impulsive channels.

Our catalog of local and international brands has advertising investment, provides differentiation and follows consumer trends.

Integrated management

for the food sector

Comprehensive coordination of refrigerated, frozen, ambient, and organic products (CCPAE certified).

We manage the import, storage, and shipping from our warehousing centers for the Spanish territory.


Our customers endorse us as a reference in the food and beverage distribution market in Spain.

We offer the best products for retail shelves and we open the market for manufacturers who want to introduce their brand in Spanish territory.


Primar Ibérica offers a 24h service capacity for imported products, keeping a permanent stock.

This way we offer a fast service for our partners.

Wholesalers for retail, HORECA, Vending and Impulsive channels in Spain

With Primar, our partners have a selection of wholesale food and beverages from high-quality and relevant brands in the Spanish market.

Our products have media marketing investments and are also at the point of sale through our own POS. With Primar:

  • The purchase managers of the food sector have an exclusive portfolio of brands. High-quality and well-known products in Spain that are accessible and available within 24 hours thanks to our logistics.
  • The export management of global brands has with us a network of contacts and experience to introduce their products in Spanish territory.

We have experience introducing strong and premium brands. We distribute and position everything from biscuits, butter, and spreads to snacks.

We offer to market both cheese, sweets, and candy manufacturers as well as beverages. 


Primar taks care of you

Sustainability ahead

Sustainability ahead

Focusing on sustainability, Primar Ibérica has reduced plastic in several of the packaging of the products it distributes. Different teams in the company work actively to achieve a lower impact of our brands on the environment. This is why the thickness of the plastic film that closes the trays of the Groet and Ameland cheese slices has been reduced. The amount of plastic used in format trays for the hospitality industry has been reduced by 15%. read more
Olly's, the new snack brand that joins Primar Ibérica

Olly's, the new snack brand that joins Primar Ibérica

Olly's are the thinnest, healthiest, and crunchiest flat pretzels on the market. Baked, light and vegan, they are the healthy alternative to fried snacks. Combines the two main drivers of the snack world: health and flavor.  read more
Breda, the iconic canned butter

Breda, the iconic canned butter

Breda is part of history, since it has not only been on the table of Spanish families for decades, but has also led the category of canned butter for long periods. read more
Harry Potter magic

Harry Potter magic

For those who are fans of the Harry Potter™ universe and dream of going to study at Hogwarts, Primar Ibérica has expanded its catalog with innovative products that provide the greatest variety of sweets and chocolates, to teleport us to the world of the favorite wizard of all time. read more
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