Beverage and food wholesale distributor with more than 35 years of experience
We are an importer, supplier, and distributor of leading brands exclusively for the Spanish market for HORECA, Retail, Vending, and Impulsive channels.
Our catalog of local and international brands has advertising investment, provides differentiation and follows consumer trends.
Our customers endorse us as a reference in the food and beverage distribution market in Spain.
We offer the best products for retail shelves and we open the market for manufacturers who want to introduce their brand in Spanish territory.
Primar Ibérica offers a 24h service capacity for imported products, keeping a permanent stock.
This way we offer a fast service for our partners.
Wholesalers for retail, HORECA, Vending and Impulsive channels in Spain
With Primar, our partners have a selection of wholesale food and beverages from high-quality and relevant brands in the Spanish market.
Our products have media marketing investments and are also at the point of sale through our own POS. With Primar:
- The purchase managers of the food sector have an exclusive portfolio of brands. High-quality and well-known products in Spain that are accessible and available within 24 hours thanks to our logistics.
- The export management of global brands has with us a network of contacts and experience to introduce their products in Spanish territory.
We have experience introducing strong and premium brands. We distribute and position everything from biscuits, butter, and spreads to snacks.
We offer to market both cheese, sweets, and candy manufacturers as well as beverages.