Beverage and food wholesale distributor with more than 35 years of experience

We are an importer, supplier, and distributor of leading brands exclusively for the Spanish market for HORECA, Retail, Vending, and Impulsive channels.

Our catalog of local and international brands has advertising investment, provides differentiation and follows consumer trends.

Integrated management

for the food sector

Comprehensive coordination of refrigerated, frozen, ambient, and organic products (CCPAE certified).

We manage the import, storage, and shipping from our warehousing centers for the Spanish territory.


Our customers endorse us as a reference in the food and beverage distribution market in Spain.

We offer the best products for retail shelves and we open the market for manufacturers who want to introduce their brand in Spanish territory.


Primar Ibérica offers a 24h service capacity for imported products, keeping a permanent stock.

This way we offer a fast service for our partners.

Wholesalers for retail, HORECA, Vending and Impulsive channels in Spain

With Primar, our partners have a selection of wholesale food and beverages from high-quality and relevant brands in the Spanish market.

Our products have media marketing investments and are also at the point of sale through our own POS. With Primar:

  • The purchase managers of the food sector have an exclusive portfolio of brands. High-quality and well-known products in Spain that are accessible and available within 24 hours thanks to our logistics.
  • The export management of global brands has with us a network of contacts and experience to introduce their products in Spanish territory.

We have experience introducing strong and premium brands. We distribute and position everything from biscuits, butter, and spreads to snacks.

We offer to market both cheese, sweets, and candy manufacturers as well as beverages. 


Primar taks care of you

The Belgian chocolates

The Belgian chocolates

With the incorporation of The Belgian chocolate brand, one of the first steps made to make it known in the Spanish market was to create an Instagram account. This allows us to have a direct communication channel with the consumer and chocolate lovers and helps us show our assortment and the products’ virtues. read more
New french biscuits La Mère Poulard

New french biscuits La Mère Poulard

La Mère Poulard biscuits were created in 1888 by Annette Poulard at the iconic Mont Saint Michel in France. The biscuit’s recipe remains intact, unchanged over the years. We invite you to know and taste our biscuits range: sablés, pallets, and large galettes, all with an exquisite butter flavor. read more
Back to School with Primar

Back to School with Primar

Taking advantage of the return to school, which starts on September 5th, Pik-Nik brand will be advertised on Flaixbac radio throughout Catalonia and on Cadena DIAL radio in Barcelona metropolitan area. The campaign will air from the last week of August until the end of October and will communicate the virtues of the product. read more
Product added to wishlist
Product added to compare.

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