Olly's is the new snack brand that joins Primar Ibérica’s portfolio in this first quarter of 2023
It all started in 2016 when medical student Olly Hiscocks dropped out of university to go on an adventure with an olive stall in the West London market. The idea went so well and he got so many customers that he soon launched flat pretzels in different flavors.
His brother Sam joined the business and together with a team of brilliant figures, they reached more than 20,000 points of sale in 5 years. Olly Hiscocks was a finalist for Entrepreneur of the Year in 2020 and ranked in the Top 10 Best New Entrepreneurial Talents in 2019.