- Sweets
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To discover the origins of Vitavigor we have to go back to the end of the 1950's where Giuseppe Bigiogera opened a family bakery which was very successful. Among the tests and experiments he conducted in the back room of his bakery, one in particular suggested the way forward: Milan needed its own grissini; tastier, crunchier breadsticks... “Milan's super Grissini”. From that idea, in 1958, Vitavigor was born, a brand that still bears its stamp of vitality and energy, inspired by the Latin words “Vita-vitae, Vigor-vigoris”, or “life and strength”. Milan, which was originally a point of arrival, soon became a point of departure: Vitavigor vans began to make deliveries in the Lombardy region, Tuscany and soon all over Italy, until today it is marketed internationally.
For restaurants the offered range is:
Grissini: classic breadsticks that come in an ideal format for catering, from canteens to catering companies and restaurants that choose to delight their guests with a quality starter or appetizer.
There are 2 varieties available:
- Classics: 420g multipack (35 bags with 5 grissinis).
- Sesame: multipack of 350g (30 bags with 5 grissinis)
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In addition to grissini, Primar Ibérica offers 3 of its snacks, made with 100% extra virgin olive oil, ideal as an appetizer or as a complement to some dishes, thanks to their size created to be eaten in one bite. They also fit in lunches as a substitute for bread because they are surprisingly light and tasty.
VitaPop
Their puffy shape and crunchy feel make them irresistible. They are also suitable for vegetarians.
There are 3 varieties available:
- VitaPop Diavola 120g with spicy chili. Inspired by the famous Pasta alla Diavola recipe.
- VitaPop Cacio e Pepe 120g with cheese, salt and pepper. Inspired by the famous recipe of Spaghetti Cacio e Pepe original from Rome
- VitaPop with corn 1kg with salt on top
- VitaPop Cacio e Pepe 1kg
VitaJoy
Light but full of flavor. Adored by children and adults thanks to its mini format, ideal to eat in one bite, and with a clear Mediterranean inspiration. They are suitable for vegetarians.
There are 2 varieties available:
- VitaJoy Pizza 150g with tomato and oregano
- VitaJoy 150g with Parmesan Reggiano
Vitavigor has already started the journey to achieve some of the 17 Sustainability Development Goals defined by the United Nations for 2030. The ultimate goal is to ensure sustainable manufacturing and consumption models. The first step has been to innovate in the packaging system of the new snack line, replacing the plastic pack with a novel packaging made with paper and plastic, resulting in a 100% recyclable packaging, with ATICELCA certification and achieving a 53% reduction of plastic.
Vitavigor's delicious snacks and grissinis are available in Cash and Carry and wholesalers, ideal for restaurants and food businesses.