Primar Ibérica closes 2023 with the incorporation of My Instant Pasta
With the rush of everyday life, instant meals offer a delicious alternative, ready in just a few minutes. That is why Primar Ibérica has incorporated into its portfolio the Italian brand of pasta My Instant Pasta and risottos My Instant Risotto, prepared with 100% Italian ingredients.
This new brand is focused mainly on the teenage consumer who, after the rush of going to university or institute or always being on time, does not have much time to prepare the tupper and/or does not want to eat out of home every day in a restaurant or cafeteria. With this alternative, you can enjoy a dish as if it were homemade and, above all, without taking several hours to prepare. It is fast, practical, comfortable and convenient, but without sacrificing good taste, variety, quality and health.