Gifflars arrive at Primar Ibérica

Gifflars are cinnamon rolls that combine a light, fluffy, soft-textured dough with a delicious cinnamon filling.

The flour used for their preparation is extracted in their own mills, which guarantees a higher quality product. 

Their flavor and popularity has made them the best-selling cinnamon rolls in the Nordic region (Denmark, Finland, Iceland, Norway and Sweden), thanks to their perfect size to take anywhere, their versatility to eat at any time of the day, and a very wide social consumption. In addition, they are ideal because they do not dirty hands, do not leave crumbs and are made with quality ingredients. For this reason, they are currently being marketed internationally in more than 20 countries.

In the context of Gifflars, cinnamon is not only the star ingredient that enhances their flavor, but also aligns with current consumer trends. Its global popularity is reflected in the growing demand for products incorporating it, making cinnamon rolls an ideal choice for those looking for a delicious snack. And this is just the beginning! In the future, we will also launch seasonal flavors such as vanilla or berries, further broadening the experience and attracting new consumers.

In close collaboration with the Pägen factory and our customers, we will facilitate access to the Gifflar cinnamon roll to all consumers in every corner of Spain. 

At Primar Ibérica we will build the Gifflar brand in the Spanish market, taking advantage of the fact that the product has already been available in Ikea for years and the consumption habit has been created.

Product added to wishlist
Product added to compare.